Expert-led,
AI-enabled Marketing Growth.

BUILD FOR FOUNDERS BACKED BY

Antler

500 Global

Iterative

YCombinator

SequosiaSEA

0 x
OUTPUT VS.
TRADITIONAL AGENCY
0 d
FROM CONTRACT
TO LIVE CAMPAIGNS
0 x
Faster
creative iteration
0 %
AVG. COST REDUCTION
PER ASSET

What is XGrowth

xGrowth is the growth engine for mordern marketing.

Combine expert strategy with AI to make your brand the definitive answer wherever buyer search, and wherever AI answers for them.

We know your problem

Three doors. All bad.

Most founders aren’t struggling with ideas. They’re struggling with the operational weight of execution.

The expensive hire

You hire a Head of Growth at $180K/year. Six months to ramp. Twelve months until they're outputting. By month 9 they're hiring their own team and your runway is gone.

The opaque retainer

You hire a generalist agency. Six weeks in, juniors are doing the work, the strategy deck looks identical to their other clients, and you're paying $15K/month for output you could replicate with two contractors and a calendar.

The founder bottleneck

You do it yourself. The product roadmap slips. You're writing landing pages at 11pm instead of talking to customers. Marketing becomes whatever you had time for last Tuesday — not a system.

Expert-led, AI-enabled Growth Engine

CMO-grade strategy. AI-powered execution. Campaigns live in 14 days — delivered on a subscription.

Choose your pace
Three tiers for your growth.

We publish our pricing because we believe agency opacity is a tax on founders. Pick a tier; scale up or down monthly; cancel with 30 days. No long lock-ins, no hidden fees.

homepage-whyxgrowth
Launch

Your minimum viable marketing system, built in 6 weeks. Website, messaging, tracking, CRM ops, lifecycle handoff, and one proof artifact — everything you need to stop winging it and start running growth.

Best for: Founders of early-stage startups with no functioning marketing foundation.

Timeline: 6-8 weeks

faq
Growth

A 90-day launch system that builds, tests, and validates your go-to-market motion with real campaigns and real data. Go-to-Market blueprint, campaign kits, paid ads setup, distribution plan, two optimization cycles, and a 90-day scale plan.

Best for: Series A–B or bootstrapped SMEs with product-market fit but no systematic Go-to-Market engine.

Timeline: 3-4 months

How we're different

Same money. Different model.

Below is what a $13K/month engagement looks like on a traditional agency retainer versus inside xGrowth’s Growth tier. Same budget, very different output.

Traditional agency
xGrowth

Pricing

Opaque retainer + scope-creep invoices
Published tiers, monthly, transparent

Who does the work

Junior account managers learning on your budget
Agent stack supervised by senior strategists

Time to live

4–6 weeks ramp before first output
14 days from contract to first campaigns

Reporting

Monthly slide deck, vanity metrics
Weekly AI-generated executive brief + real-time dashboard

Content output / mo

4–6 pieces
20+ pieces, multi-format, multi-market

Localization

Add-on, per market, manual
Built into the stack

Strategy cadence

Quarterly review
Weekly + async daily

Cancel terms

6–12 month lock-ins
30-day cancel

How It Works

How It Works​.

01

Discovery Call (30 min)

We diagnose where you are: no foundation? No GTM motion? Drowning in manual ops? We recommend the right package.

02

Scope Lock

You get a scope document with explicit deliverables, timelines, acceptance criteria, and governance rules. No ambiguity.

03

Build + Ship

We build your system in the agreed timeframe — 6 weeks for Foundation, 90 days for GTM Sprint, ongoing for Automation. Weekly check-ins, documented progress.

04

Handover + Run

You receive a complete handover pack: SOPs, dashboards, templates, and training. You own the system. We’re available for the next package when you’re ready.

Who we are

Built inside a
software group.

xGrowth is the marketing division of DigiEx Group, a software company that has spent a decade shipping product for founders across Southeast Asia, the US, and the EU.

Common questions

What founders ask us first.

We're an agency in contract structure — you hire a team, we deliver outcomes — but our delivery model is Service-as-Software. Roughly 70% of execution runs through agents we built in-house at AILabs. That's the difference: we charge agency prices for software-grade leverage, so margins fund senior strategy work that other agencies push to juniors.

One Head of Growth costs roughly $180K/yr fully loaded, plus 6 months to ramp, plus their team. Our Growth tier is $156K/yr, live in 14 days, with senior strategy from day one and an agent stack you can't replicate alone. We're the right call until you're ready to commit ~$1M/yr in headcount — typically Series B+.

Our Launch tier covers single-channel work. We don't unbundle further than that in year one — the agent stack compounds, and breaking it into single-channel point products gives up the leverage that makes the pricing work. If you need pure execution muscle on one channel, Launch is the right tier.

This is the right thing to worry about. Quarry, our content engine, is trained per-client on your brand voice, your past content, your ICP, and your competitor positioning. Output is reviewed by a senior editor before it ships. We've never had a client say their content reads "generic AI" — we publish samples on intro calls so you can check.

Yes — every engagement assumes you have some in-house marketing capacity, even if it's the founder. We slot in around your CMS, your CRM, your ad accounts, your Slack. The agent stack integrates with the 14 most common tools (GA4, HubSpot, Stripe, Webflow, etc.) and we build custom integrations on Scale-tier accounts.

Your data is yours. We don't train shared models on client data — each client's agents are configured per-account with their data isolated. We sign standard NDAs and DPAs, and Scale-tier engagements can run on private cloud deployments. The agent stack itself stays on our infrastructure; what's generated belongs to you.

Delivery operates from Singapore and Vietnam. Senior strategy leads are split across SG and US/EU coverage so we have synchronous overlap with founders in all four geographies. Async work runs continuously — one of the quiet benefits of the agent model is that "the team" is effectively 24/7.