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Packaged Growth Systems for Startups and SMEs

We’re not a 50-person agency with layers of account managers. xGrowth is a lean, AI-native growth team that builds packaged marketing systems for startups and SMEs across Asia.

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AI Agent Setup
Content Marketing
Social Media Marketing
Website Design
UI/UX Design
AI Agent Setup
Content Marketing
Social Media Marketing
Website Design
UI/UX Design

Choose Your Package

Every package comes with a scope document, acceptance criteria, weekly check-ins, and a governance pack. No scope creep. No surprises.

Growth Foundation

Your minimum viable marketing system — built in 6 weeks

You have a product but no marketing system. No website that converts, no tracking that works, no CRM that’s set up, no lifecycle emails. You’re winging it. This package fixes that.

Who this is for: Founders or solo marketers at pre-seed/seed stage who need a functioning marketing foundation fast — not a 6-month consulting engagement.

Timeline: 6 weeks

What you get:

  • Foundation Blueprint: ICP, messaging, proof points, and package boundaries in a 1–2 page strategy doc.
  • Website v1: Core pages (Home, Packages, Case Snapshots, About, Book a Call) with conversion-first copy, forms, thank-you pages, and basic on-page SEO.
  • Tracking stack: GA4 + GTM setup (or audit/fix), conversion events mapped and tested, UTM conventions, starter dashboard.
  • CRM operations: Pipeline stages (Lead → PQL → SQO → Won/Lost), required fields, lead source tagging, SLA rules, lead routing.
  • Lifecycle handoff: Download → form submit → booked call flow with email templates and light automations.
  • One proof artifact: Choose one — teardown template, sample dashboard, or before/after snapshot.
  • Governance pack: Scope boundaries, change request process, and acceptance gates.
  • Compliance hygiene: Cookie banner, privacy policy page, consent language.
  • Operating cadence: Weekly review template, action log, handover pack with training

Definition of Done:

Core pages live and conversion paths tested. Tracking captures key events end-to-end. CRM stages, SLA, routing, and SOP operational. Lifecycle handoff documented and functioning. Compliance hygiene live. Governance pack in place. One proof artifact delivered. Dashboard and weekly cadence ready to run

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GTM Sprint

Build, test, and validate your go-to-market motion in 90 days

You have product-market fit. You might even have some traction. But your growth is inconsistent — fragmented channels, no repeatable campaigns, no system tying it together. This package builds that system.

Who this is for:

CEO/Head of Marketing at Series A–B startups or bootstrapped SMEs with product-market fit but no systematic GTM engine.

Timeline: 90 days (3 months)

What you get:

  • GTM Blueprint: ICP and segment prioritisation, positioning and messaging angles, offer architecture, funnel plan with stage metrics — all in a 2–4 page execution doc.
  • 2–3 Campaign Kits: Each with core message, hooks/angles, CTA mapping, channel plan, asset list, and launch checklist. Ready to deploy.
  • Paid ads launch kit: Account structure, audiences, ad copy set, tracking checklist.
  • Distribution plan: 4–6 week LinkedIn-first calendar with post templates and proof-first cadence.
  • Landing page mapping: Copy blocks for 1–3 pages (build optional if you have CMS access).
  • Lifecycle conversion: Email templates (confirmation, follow-up, pre-call questions) with PQL/SQO definitions and conversion targets.
  • Two optimisation cycles: Creative iteration, targeting adjustments, landing page refinements, budget reallocation rules.
  • 90-day scale plan: Winning pattern summary (message × channel × offer), what to scale, spend guardrails, next experiments.
  • Governance pack: Scope boundaries, change control, acceptance gates, weekly operating system.
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Automation Engine

AI-powered workflows that replace your manual marketing ops

Your team spends hours on reporting, lead routing, content repurposing, and QA that should be automated. But you need governance — not a black box. This package delivers standardised AI workflows with human-in-the-loop approval at every step.

Who this is for:

Ops/RevOps owners at SMEs drowning in manual marketing operations who need automation they can trust.

Timeline: Ongoing

What you get:

  • Reporting automation: Dashboards and weekly reports generated automatically from your existing data sources.
  • Lead routing workflows: Automated PQL scoring, routing rules, and CRM updates with SLA enforcement.
  • Content repurposing engine: Turn one long-form piece into multi-channel assets (LinkedIn posts, email snippets, social cards) with AI drafting and human QA.
  • QA loops: Automated pre-publish checks for brand compliance, link integrity, and content accuracy — flagged for human approval.
  • Governance framework: Every workflow includes approval gates, exception handling, and audit trails.
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What’s Not Included (Across All Packages)

We’re specific about boundaries so there are no surprises. These are excluded unless purchased as defined add-ons: full brand identity redesign, custom website design/development beyond core pages, ongoing SEO programme (link building, large-scale content), paid ads management (beyond setup/readiness), deep CRM migration or custom RevOps architecture, legal review for compliance, continuous content production beyond templates, and PR/earned media campaigns.

Optional Add-Ons

Available alongside any package: SEO content production (6–8 package-intent articles), CRO sprint (landing page iteration and testing), creative production (design/video for ads and proof demos), landing page build, partner activation (workshop + co-marketing kit), and expansion channels (additional paid channel or regional localisation).

Do you have any questions?

Frequently Asked Questions (FAQs)​

Agencies sell hours or opaque retainers. We sell scoped packages with defined deliverables, acceptance criteria, and governance. You know exactly what you’re getting and when.

Yes. Most clients start with Growth Foundation, then move to GTM Sprint once their system is operational. Automation Engine can layer on at any stage.

Admin access to your CMS, GA4/GTM, CRM, and email tool (or the ability to create accounts). Existing brand assets. One approver for weekly check-ins and 48–72 hour turnaround on approvals during build weeks.

Every package includes a governance pack with a formal change request process. Changes are evaluated, documented, and approved before execution — no silent scope creep.

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