Standard options for startup marketing stopped making sense. Agencies overbill and underdeliver. In-house hires take six months to ramp. DIY with AI tools generates noise without strategy.
We started xGrowth inside DigiEx Group — a software company with 15+ years shipping products for venture-backed founders across the US, EU, and Southeast Asia. We kept seeing the same pattern: beautiful MVP, successful raise, then founder drowning in agency invoices for marketing that isn’t working.
The problem wasn’t that good agencies don’t exist. The problem was that none were built for how early-stage companies actually operate. So we built one that was.
The most sophisticated solution is rarely the right one. We assess what’s realistic for your team, your budget, and where you are right now — and we propose that. Not what would look good in our case study.
Most agencies over-propose because more scope means more revenue. We don’t. Our model works when your marketing works — so recommending the wrong solution is as bad for us as it is for you.
A campaign runs for six weeks. A system compounds over time. We approach marketing the way engineers approach products — build, measure, iterate. The output isn’t activity. It’s a documented understanding of what drives results for your specific business.
Growth engineering, not growth hacking.
Vagueness protects agencies. It doesn’t protect clients.
Every engagement we run has a scope document, a Definition of Done, and a change request process built in by default. We put our acceptance criteria in writing publicly because we intend to meet them. If something isn’t working, the audit makes it visible — and we address it directly. Not buried in a highlights deck.
We don’t reach for AI because it’s trending. We understand how AI systems work together architecturally — and we build the configuration that fits how your business actually operates. Not the most advanced stack. The suitable one.
That judgment is the work. The tools are just how we execute it.
xGrowth is the marketing division of DigiEx Group — a software company with a decade of production engineering for venture-backed founders.
What that means for you: when your martech needs to be built, not just configured, we have the engineering team to build it. Custom integrations, AI workflow development, automation infrastructure, digital transformation — most marketing agencies escalate these to a third party. We don’t.
Our sister team, AI Labs, builds the proprietary AI workflows that run xGrowth’s delivery. They are not sold separately. They are not licensed. They exist to give xGrowth clients access to AI-native execution that a standalone agency couldn’t build or maintain.
Our core delivery operates out of Singapore and Ho Chi Minh City. Senior strategy coverage spans all timezones — so wherever you’re building from, there’s synchronous overlap with your working day.
Tell us on the call
No account managers, no briefing chains. The person on your discovery call is the person running your engagement. That's how it works from week one through to handover.
What happened this week, what's happening next week, what decisions need to be made. Short by design. We prepare it. You attend and react.
Outside the weekly check-in, communication runs asynchronously. Updates, approvals, and questions are handled cleanly without unnecessary meetings.
During build and launch phases, we need feedback within 48 hours to keep delivery on schedule. That's the task. In return, we deliver what we said we would, when we said we would.
SOPs, dashboards, templates, training recordings — everything documented so whoever takes over can run what we built without starting from scratch. You own the system. We hand it over completely.
Changes outside the agreed scope are flagged before they happen — documented, priced, and your decision whether to proceed. Nothing grows silently.
30 minutes. We’ll assess your current marketing setup, identify the fastest path to traction, and tell you honestly whether xGrowth is the right fit.
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